Guys, Where Should We Start Shopping for Sporting Goods Now?

After seeing this image recently I started to think to myself...Should I focus my attention on endorsing the Sports Authority, Big 5, REI, or even Play It Again Sports?  All I can think of is that this is either marketing ingenuity or marketing suicide.  Do you think they have seen a surge in female shoppers recently? Tell me what you think after seeing this image?  Leave a comment below.

Courtesy of Funny Junk